Denim Day

Get involved & show your support

LACASA Center invites individuals, businesses and organizations in Livingston County to participate in Denim Day on the last Wednesday in April.

denimdayinfo.orgThe Denim Day campaign began after an Italian Supreme Court ruling overturned a previous rape conviction. Justices in the case said that since the victim was wearing tight jeans, she must have helped her rapist remove them, thereby implying consent.

Each year, around the anniversary date of the court’s ruling, organizations, businesses, elected officials, and people around the world wear blue jeans to raise awareness about sexual assault, consent and victim-blaming.

What you can do
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For Employers: Ask your employees to make an online donation to LACASA in exchange for wearing jeans to work on Denim Day. Pool your employee donations, match them, and make a collective gift in the name of your company and its employees; or start a workplace Denim Day Drive for items LACASA needs on its Wish List.

For Employees: Ask your workplace to get involved and join the Denim Day movement.

For Individuals: Put up posters at your school or workplace and pass out Denim Day awareness stickers to friends. Wear your jeans and your Denim Day sticker proudly.

Sign-Up: Register your group as a Denim Day participant on

Share: Post your Denim Day photos online #DenimDayLivCo

Get Posters & Stickers: If you–or your workplace or group–would like complementary Denim Day posters and stickers to distribute, contact LACASA’s Community Education Department @ 517-548-1350 or

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